A unique combination of high-level, trusted M&A and management experience, combined with outside-the-box, unorthodox, and interdisciplinary creative thinking, powers our venture.
Ido, former head of m&a at LivePerson and CEO of Conversocial (acquired), and Yifa, former contemporary art curator and art historian with years of experience in education, make for a distinctive blend that incorporates practiced, streamlined structure with maximum flexibility, collaboration, and inspiration.
Our combined experience with the shortcomings of the current fragmentized and deal-focused paradigm, costly in time, resources and impact on buy-side companies, led us to understand the need to decode m&a into a tool to truly support ongoing inorganic growth.
We are building an overall m&a playbook for buy-side companies to manage a de-risked, repeatable and successful process ahead, during, and beyond the moment of signing the deal. We are doing so by looking at the entire picture- we're piecing together public data and company data within the scope of an m&a process, and we’re leveraging AI to analyze, act and visually depict information. We enable companies to understand m&a in its specific context, shifting from the sole act of deal closing into complete strategy execution, from cost to value.